BS Strategist Team

Age of the all-powerful executive has ended

In Followership, Barbara Kellerman asserts the age of the all-powerful executive has ended.

All about brand identity

What is the identity of a brand? Our first answer might be that it is what the brand "says" to consumers -- making a distinction between what it says and how they understand it. The notion of identity is still too little used by managers, and that's a shame, because to our way of thinking it offers some very useful and concrete glimpses into the essence of the brand phenomenon itself.

What your work says about you

Meaningful work doesn't just belong to old-world craftsmen, though. Meaningful work happens even in big corporations. And when it does, it makes them even bigger.

All about the Indian wine market

The Indian wine market currently stands at 4.6 million litres in volume terms and Rs 450 crore in value terms.

Poka Yoke: All about avoiding errors

The term 'Poka Yoke' was coined in Japan during the 1960s by Shigeo Shingo, an industrial engineer at Toyota.

What makes a great brand

How to repair the Reliance image